As a life coach and mentor, Dr Bob Gordon works in a number of areas relating to a person’s well-being and happiness including parental and family matters, strategic planning for success in life, mental health, and personal and professional growth.

Alongside daughter Ami, son Adam, and Joy Bengfort, Dr Bob offers additional coaching services including the Life Coach Inventory (LCI). The LCI is an online self-assessment for life coaching suitability which grades respondents according to their answers to a specially designed questionnaire. The website is operated by GordonLifeCoach.